No more big events

Here are things that you can now avoid:

• The annual review
• The annual sales conference
• The big product launch
• The grand opening of a new branch
• Drop dead one-shot negotiation events

The reasons? Well, they don’t work. They don’t work because big events leave little room for iteration, for trial and error, for earning rapport. And the biggest reason: frequent cheap communication is easier than ever, and if you use it, you’ll discover that the process creates far more gains than events ever can.