1. Write guest posts on blogs that are related to your field. Many bloggers will be glad to allow you to provide some fresh content for them in exchange for a link back to your site. Just contact the blogger and make an offer.
2. Answer questions on sites such as Answers.Yahoo.com, AllExperts.com and JustAnswer.com. By providing quality advice on subjects related to your site, you link to your pages as related information. Just understand that sites like this frown on website owners simply linking to their sites. You can link when it’s relevant, but you don’t need to say it’s your own site.
3. Apply as an expert at About.com, or as a blogger at a site such as B5Media.com. These sites have lots of traffic, and you can link to your site on your profile page and within articles when appropriate.
4. Offer testimonials for the sales pages of products you enjoy. Internet marketers love to get them, and most will gladly post an active link or at least a URL to your site in return.
5. Post lists on your blog and submit them (or better yet, have someone else submit them) to social news and media sites such as Digg.com. Items such as “20 Ways to Get the Most Out of Your Browser” and “Top Five Reasons Reading Is Good for You” are simple enough to come up with, and they tend to get lots of votes and links because they’re both informative and easily digestible.
6. Submit material to niche social media websites. While these have less traffic, it is more targeted, increasing the chance that visitors will be interested in linking to your site. Here is a list that might help: http://en.wikipedia.org/wiki/List_of_social_networking_websites
7. Try running a pay-per-click campaign to drive traffic to linkworthy material. If you target the right keywords, this could bring you a fair amount of links. Set a budget and let the campaign roll.
8. Write and distribute press releases to media websites (PRWeb.com for example) about special events your business is hosting. Customer appreciation days are always good in the absence of a special occasion.
9. Distribute press releases about new joint ventures. These are often featured in the business section of TV, radio and online news sites.
10. Launching a new product line? This is an occasion worthy of a press release, too.
11. Organize or participate in community service projects. Send out press releases about this as well.
12. Send your press releases to bloggers in your field. They may not have audiences as large as the media does, but they will be more likely to write about your story if it relates well to their niches.
photo credit: Legal Technology Expert Tomasz Stasiuk
13. Submit articles to free article directories with your link in the resource box. Placement in the directory alone will give you a free link from the directory, plus other webmasters can use your article on their websites, giving you more links.
14. Email bloggers in your field and pitch your site to them. If you can craft a proposal that will provide benefit to the blogger and his readers, he might be willing to do a post about your business or use you as a source.
15. Look for “In the News” pages on sites of companies in your industry. These provide links to news stories and blog posts about the company, so write about them and let them know. They might put you on their “In the News” page.
16. Submit your site to DMOZ.org. This is one of the most respected directories online, and getting listed with them can boost your traffic and search engine rankings. It’s also free, although there is no guarantee of inclusion.
17. Submit your site to reputable paid directories such as Dir.Yahoo.com and Best of the Web (BOTW.org). These directories charge a review fee, and inclusion is not guaranteed here either. But these sites are well respected, and getting your site listed can boost your search engine positioning.
18. Join your local Chamber of Commerce. This is good for your business for a lot of reasons, one of which is a link to your website from a respected resource.
19. Join the Better Business Bureau Online. It’s one of the most trusted organizations on the web and they link to members.
20. Find other organizations that link to members’ websites to join. For best results, choose ones related to your niche.
21. Write or edit Wikipedia pages. Even if you can’t get a page dedicated to your business, you could add links to your site as resources on other pages where appropriate.
22. Set up pages on Squidoo and HubPages. You can place your links on these pages, and if they are informative, readers will link to them or your main website.
23. Join and participate in forums. Add links to your site to your signature.
24. Set up a profile and review books and other products on Amazon.com. You can add a link to your site to your profile page, and the more products you review, the more exposure it will get.
25. Do reviews on other sites such as Epinions.com and Yelp.com. Most review sites allow links in your profile.
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