Here is a great social media tactics article I found on Mashable. Brian Soliz gives “best practices” for integrating social media into your business marketing plan.

He makes some very valid points: Yes, you should probably be utilizing social media; but before you start jumping on all those bandwagons, it might be a good idea to make sure those are the places where your ideal customer spends some time on a regular basis.

Otherwise, you could be wasting a lot of time, speaking to an “empty room.” [Read more...]

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