RoosterMoon Publishing » Marketing Strategies

How To Make Your Site Sticky

Marketing Strategies — Tue, 29 Dec 2009 23:29:56 +0000

Everyone who owns a web site wants it to be “sticky”. We want visitors to stay on our site long enough to see what we have to offer … and hopefully buy something. In this regard, web sites and offline stores have something in common. While we both suffer from our share of “tire kickers” (those [...]

How To Make Your Site Sticky is a post from: RoosterMoon Publishing

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How far away is your future?

Marketing Strategies — Sun, 27 Dec 2009 11:25:00 +0000

Let's try a thought experiment: A flying saucer comes to Earth, destroys a major city to get our attention, then announces that in 10,000 years it is coming back to destroy the Earth. In order to eliminate any doubt, it...

How far away is your future? is a post from: RoosterMoon Publishing

Get in Touch With The Future An interesting thing is happening lately, and it’s giving me...
Carrying capacity An organization with eight people in it might be happy,...
Becoming a bus company We all have a vision of the typical bus company,...

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Represent

Marketing Strategies — Sun, 27 Dec 2009 11:10:00 +0000

The great brands of our time are not about what they are. They are about what they represent. Apple, Sarah Palin, Harley Davidson, Tom's Shoes... In each case, the reality of the product means far less than what the brand...

Represent is a post from: RoosterMoon Publishing

Fear of philanthropy (avert your eyes) Peter Singer is famous for posing a stunningly difficult question,...

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Learning from bad graphs and weak analysis

Marketing Strategies — Sat, 26 Dec 2009 10:47:00 +0000

Yesterday's Times features a blog post about the Kindle. There's a lot wrong with the post (which hopefully has been corrected by the time you read this) and I thought I'd point out two useful lessons. Nick Bilton, the author...

Learning from bad graphs and weak analysis is a post from: RoosterMoon Publishing

Why write a book? If you've never written a non-fiction book, there are a...
You rock This is deceptive. You don't rock all the time. No...
Viral growth trumps lots of faux followers Many brands and idea promoters are in a hurry to...

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We were waiting for you

Marketing Strategies — Fri, 25 Dec 2009 11:06:00 +0000

If the tooth fairy didn't exist, we'd probably have to invent her. Perfect fable for that moment. What would you say to your kid when he lost a tooth if there wasn't a tooth fairy legend? Kwanzaa is only 43...

We were waiting for you is a post from: RoosterMoon Publishing

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The difference between hiring and recruiting

Marketing Strategies — Thu, 24 Dec 2009 11:35:00 +0000

Bob wonders if there's a difference. I'm pretty sure there is. Hiring is what you do when you let the world know that you're accepting applications from people looking for a job. Recruiting is the act of finding the very...

The difference between hiring and recruiting is a post from: RoosterMoon Publishing

Finding people who make a difference Many months ago, I asked my readers to send me...
The difference between a bonus and free Free is something you get, no matter what. A bonus...

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First, organize 1,000

Marketing Strategies — Wed, 23 Dec 2009 10:46:00 +0000

Kevin Kelly really changed our thinking with his post about 1,000 true fans. But what if you're not an artist or a musician? Is there a business case for this? I think the ability to find and organize 1,000 people...

First, organize 1,000 is a post from: RoosterMoon Publishing

The reality of digital content (lose the cookie, lose the fortune?) A magazine with a million subscribers might spend more than...
Micro magazines and a future of media Does anyone read Time or Newsweek (being sold to anyone...
Giving away a magician’s secrets Steve Cohen makes more than a million dollars a year...

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It’s no wonder they don’t trust us

Marketing Strategies — Tue, 22 Dec 2009 10:41:00 +0000

I just set up a friend's PC. I haven't done that in a while. Wow. Apparently, a computer is now not a computer, it's an opportunity to upsell you. First, the setup insisted (for my own safety) that I sign...

It’s no wonder they don’t trust us is a post from: RoosterMoon Publishing

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Fear of bad ideas

Marketing Strategies — Mon, 21 Dec 2009 10:40:00 +0000

A few people are afraid of good ideas, ideas that make a difference or contribute in some way. Good ideas bring change, that's frightening. But many people are petrified of bad ideas. Ideas that make us look stupid or waste...

Fear of bad ideas is a post from: RoosterMoon Publishing

Spring reading list–big ideas for idea people Readers have told me that they enjoy my off-the-wall book...
Where do you find good ideas? Do you often find ideas that change everything in a...
Fear of philanthropy (avert your eyes) Peter Singer is famous for posing a stunningly difficult question,...

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In search of customer intimacy

Marketing Strategies — Sun, 20 Dec 2009 11:09:00 +0000

Many brands want deep and long-lasting relationships with their customers. Social media makes these interactions even more likely, because it encourages customers to speak up and to connect. The fallacy is believing that whining equals intimacy. It doesn't. Whining and...

In search of customer intimacy is a post from: RoosterMoon Publishing

Driveby culture and the endless search for wow The net has spawned two new ways to create and...
The relentless search for “tell me what to do” If you've ever hired or managed or taught, you know...
In search of a jealous chipmunk You won't find one, so don't waste your time. Chipmunks,...

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