Local Business Marketing Consultant
Practical Marketing Strategies for Small Business
SXSW brings all sorts of fun things to town; it’s not just music anymore.
Taking advantage of the hip crowds that converge on Austin this time of year, American Express has teamed up with Foursquare, a location-based social network for mobile devices. Sixty local merchants — including Whole Foods, Starwood Hotels and Stubb’s BBQ — are offering Foursquare users “spend $5, save $5″ rewards when they load the special and swipe their AmEx cards.
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Make Your Writing Feel Like a Welcoming Handshake
PREselling
The goal of good writing is to communicate… to build relationships with your audience.
All day long, in your “offline life,” you do exactly that. You PREsell yourself. You build your personal “offline brand of one.” This is the image that people have of you. Building a “brand of one” is just as easy to do online through your writing.
Relax. There is no mystery to good writing. No secret society. No smoke and mirrors… [Read more...]
Let’s face it – part of our job as marketers is to make things easy for customers. And one of the things people love these days is video. Does this mean we are too lazy to read? sometimes, I’m afraid it does.
But it is as it is, and if we want our message to reach current and potential customers, delivering that message in a way it will be consumed by our target audience is a very good idea.
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In case you haven’t noticed, some sites look fairly horrific on mobile devices. Everything is all jumbled up and that link you really want to click is almost impossible to get to. If you’re the link builder who begged and begged (and maybe even paid) to get that link, you’ve now lost a potential mobile conversion.
Maybe the user will try again on a non-mobile device; maybe not though.
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There’s a lot of fuss surrounding social media these days. If you still haven’t jumped on the bandwagon and aren’t sure why so many people are making such a big deal about it, here are 14 benefits of social media for your business and you from Success magazine.
For Business:
Image via Wikipedia
Since the majority of the population is already visiting social media sites like Facebook, Twitter and YouTube, getting your brand name all over those networks can help let people know that you’re around. If you have yet to create a company image online, social networks are the place to do it.
[Read more...]
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