Make Your Writing Feel Like a Welcoming Handshake
The goal of good writing is to communicate… to build relationships with your audience.
All day long, in your “offline life,” you do exactly that. You PREsell yourself. You build your personal “offline brand of one.” This is the image that people have of you. Building a “brand of one” is just as easy to do online through your writing.
Relax. There is no mystery to good writing. No secret society. No smoke and mirrors…
You can write to PREsell! No genetic talent required! It’s just a matter of unlocking what’s already inside you.
On the Net, effective PREselling creates a warm, “open-to-buy” mindset in your target group and gets that important click-through to your monetization source (i.e., your order page, your merchant-partner’s sales site, your store, etc.). And PREsold visitors are much easier to convert into customers.
Successful PREselling content “works” at several levels…