Do You Have a Long-Term Social Media Plan?

Social Media Marketing

Here is a great social media tactics article I found on Mashable. Brian Soliz gives “best practices” for integrating social media into your business marketing plan.

He makes some very valid points: Yes, you should probably be utilizing social media; but before you start jumping on all those bandwagons, it might be a good idea to make sure those are the places where your ideal customer spends some time on a regular basis.

Otherwise, you could be wasting a lot of time, speaking to an “empty room.” [Read more...]

It's Nice to Share...
  • Twitter
  • del.icio.us
  • Facebook
  • StumbleUpon
  • Google Bookmarks
  • LinkedIn
  • MySpace
  • Digg
  • Sphinn
  • email

Technorati Tags: , , ,

Building a Relationship with Your Audience

communication

Make Your Writing Feel Like a Welcoming Handshake

PREselling

The goal of good writing is to communicate… to build relationships with your audience.

All day long, in your “offline life,” you do exactly that. You PREsell yourself. You build your personal “offline brand of one.” This is the image that people have of you. Building a “brand of one” is just as easy to do online through your writing.

Relax. There is no mystery to good writing. No secret society. No smoke and mirrors… [Read more...]

It's Nice to Share...
  • Twitter
  • del.icio.us
  • Facebook
  • StumbleUpon
  • Google Bookmarks
  • LinkedIn
  • MySpace
  • Digg
  • Sphinn
  • email

Technorati Tags: , , ,

Using Video for Smart Advertising

youtubelogo

Let’s face it – part of our job as marketers is to make things easy for customers. And one of the things people love these days is video. Does this mean we are too lazy to read? sometimes, I’m afraid it does.

But it is as it is, and if we want our message to reach current and potential customers, delivering that message in a way it will be consumed by our target audience is a very good idea.
[Read more...]

It's Nice to Share...
  • Twitter
  • del.icio.us
  • Facebook
  • StumbleUpon
  • Google Bookmarks
  • LinkedIn
  • MySpace
  • Digg
  • Sphinn
  • email

Technorati Tags: , , , ,

A New Way to Look At Optimization

seth-godin

“Seth speaks:”

One way to look at the internet, mobile, web and tablets

It might be about the size of the screen and whether or not you’re standing up.

Start at the bottom. For the first five years of the Internet, the most used function was email. Email remains a bedrock of every device and system that’s been built on top of the internet, though sometimes it looks like a text message or a mobile check in. This is the layer for asynchronous person to person connection, over time.

Moving from left to right, we see how the way we use the thing we call the internet has evolved over time. We also see how devices and technology and bandwidth have changed the uses of the net and, interestingly, how a growth in mass has led to a growth in self-motivated behavior.
[Read more...]

It's Nice to Share...
  • Twitter
  • del.icio.us
  • Facebook
  • StumbleUpon
  • Google Bookmarks
  • LinkedIn
  • MySpace
  • Digg
  • Sphinn
  • email

Building a Stronger Personal Brand

strong-personal-brand

Strong personal brands generally don’t just happen by magic; it takes a plan and a commitment to follow through. But because they can really help to increase your business, it’s definitely worth the work.

Here are some ideas to help you build a strong personal brand: [Read more...]

It's Nice to Share...
  • Twitter
  • del.icio.us
  • Facebook
  • StumbleUpon
  • Google Bookmarks
  • LinkedIn
  • MySpace
  • Digg
  • Sphinn
  • email

Technorati Tags: