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	<title>Local Business Marketing Consultant &#187; Strategies</title>
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	<description>Practical Marketing Strategies for Small Business</description>
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		<title>Do You Have a Long-Term Social Media Plan?</title>
		<link>http://www.roostermoon.com/online-business-optimization/longterm-social-media-plan/</link>
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		<pubDate>Fri, 29 Apr 2011 15:31:17 +0000</pubDate>
		<dc:creator>Sherri Stockman</dc:creator>
				<category><![CDATA[Networking]]></category>
		<category><![CDATA[Strategies]]></category>
		<category><![CDATA[social media for business]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Media Marketing Plan]]></category>
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As a consumer, you are blasted with the same request over and over: “Follow Us on Twitter, Like Us on Facebook.” Why should I? What’s in it for me? These are questions some businesses cannot genuinely answer.


Related posts:<ol><li><a href='http://www.roostermoon.com/social-networks/social-media-marketing-benefits/' rel='bookmark' title='Social Media Marketing Benefits'>Social Media Marketing Benefits</a> <small>There's a lot of fuss surrounding social media these days....</small></li>
<li><a href='http://www.roostermoon.com/social-networks/social-media-short-version/' rel='bookmark' title='Social Media &#8211; The Short Version'>Social Media &#8211; The Short Version</a> <small>Social media is such a versatile aspect of today’s business...</small></li>
<li><a href='http://www.roostermoon.com/small-business-marketing-videos/loyalty-marketing-social-media/' rel='bookmark' title='Loyalty Marketing and Social Media'>Loyalty Marketing and Social Media</a> <small>Taking advantage of the hip SXSW crowds that converge on...</small></li>
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		<title>Building a Relationship with Your Audience</title>
		<link>http://www.roostermoon.com/online-business-optimization/building-relationship-audience/</link>
		<comments>http://www.roostermoon.com/online-business-optimization/building-relationship-audience/#comments</comments>
		<pubDate>Wed, 09 Mar 2011 03:03:14 +0000</pubDate>
		<dc:creator>Sherri Stockman</dc:creator>
				<category><![CDATA[Strategies]]></category>
		<category><![CDATA[building relationship]]></category>
		<category><![CDATA[business relationship]]></category>
		<category><![CDATA[communicate]]></category>
		<category><![CDATA[presell]]></category>

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Make Your Writing Feel Like a Welcoming Handshake PREselling The goal of good writing is to communicate&#8230; to build relationships with your audience. All day long, in your &#8220;offline life,&#8221; you do exactly that. You PREsell yourself. You build your personal &#8220;offline brand of one.&#8221; This is the image that people have of you. Building [...]


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		<title>Using Video for Smart Advertising</title>
		<link>http://www.roostermoon.com/online-business-optimization/video-smart-advertising/</link>
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		<pubDate>Fri, 04 Mar 2011 21:33:48 +0000</pubDate>
		<dc:creator>Sherri Stockman</dc:creator>
				<category><![CDATA[Strategies]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[audience engagement]]></category>
		<category><![CDATA[flip camera]]></category>
		<category><![CDATA[video advertising]]></category>
		<category><![CDATA[web video techniques]]></category>
		<category><![CDATA[youtube]]></category>

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		<description><![CDATA[Let's face it - part of our job as marketers is to make things easy for customers. And one of the things people love these days is video. Does this mean we are too lazy to read? sometimes, I'm afraid it does.


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		<title>A New Way to Look At Optimization</title>
		<link>http://www.roostermoon.com/online-business-optimization/optimization/</link>
		<comments>http://www.roostermoon.com/online-business-optimization/optimization/#comments</comments>
		<pubDate>Wed, 19 Jan 2011 17:25:58 +0000</pubDate>
		<dc:creator>Sherri Stockman</dc:creator>
				<category><![CDATA[SEO Analytics]]></category>
		<category><![CDATA[Strategies]]></category>

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&#8220;Seth speaks:&#8221; One way to look at the internet, mobile, web and tablets It might be about the size of the screen and whether or not you&#8217;re standing up. Start at the bottom. For the first five years of the Internet, the most used function was email. Email remains a bedrock of every device and [...]


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		<title>Building a Stronger Personal Brand</title>
		<link>http://www.roostermoon.com/online-business-optimization/building-stronger-personal-brand/</link>
		<comments>http://www.roostermoon.com/online-business-optimization/building-stronger-personal-brand/#comments</comments>
		<pubDate>Wed, 12 Jan 2011 20:56:01 +0000</pubDate>
		<dc:creator>Sherri Stockman</dc:creator>
				<category><![CDATA[Strategies]]></category>
		<category><![CDATA[personal brand]]></category>

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Strong personal brands generally don’t just happen by magic; it takes a plan and a commitment to follow through. But because they can really help to increase your business, it&#8217;s definitely worth the work. Here are some ideas to help you build a strong personal brand: Image via Wikipedia 1) Identify Your Brand Personality For [...]


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