SXSW brings all sorts of fun things to town; it’s not just music anymore.
Taking advantage of the hip crowds that converge on Austin this time of year, American Express has teamed up with Foursquare, a location-based social network for mobile devices. Sixty local merchants — including Whole Foods, Starwood Hotels and Stubb’s BBQ — are offering Foursquare users “spend $5, save $5” rewards when they load the special and swipe their AmEx cards.
It all starts with a QR code:
By scanning this code (assuming you have the app on your device, and most smartphones have it by default these days), your internet browser takes you to a secure online form. You simply enter your name and AmEx card number, and then choose whether you want to “spend $5 and get $5” at participating merchants, or have American Express donate $1 to the nonprofit Grounded in Music the first time you spend $5.
Here is a live demo:
This was all done while standing in line to order at a local cafe.
And here is part 2:
Maybe it’s time to put our “thinkin-outside-the-box caps” on, and glean some ideas from this concept to promote YOUR business!
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