As a consumer, you are blasted with the same request over and over: “Follow Us on Twitter, Like Us on Facebook.” Why should I? What’s in it for me? These are questions some businesses cannot genuinely answer.
Make Your Writing Feel Like a Welcoming Handshake PREselling The goal of good writing is to communicate… to build relationships with your audience. All day long, in your “offline life,” you do exactly that. You PREsell yourself. You build your personal “offline brand of one.” This is the image that people have of you. Building […]
Let’s face it – part of our job as marketers is to make things easy for customers. And one of the things people love these days is video. Does this mean we are too lazy to read? sometimes, I’m afraid it does.
“Seth speaks:” One way to look at the internet, mobile, web and tablets It might be about the size of the screen and whether or not you’re standing up. Start at the bottom. For the first five years of the Internet, the most used function was email. Email remains a bedrock of every device and […]
Strong personal brands generally don’t just happen by magic; it takes a plan and a commitment to follow through. But because they can really help to increase your business, it’s definitely worth the work. Here are some ideas to help you build a strong personal brand:
I hear it all the time…Most entrepreneurs are so busy working in their business, they don’t have time to work on it. In other words, they don’t have time to do any more sales, marketing or follow up. In a day and age where it takes far longer to get a client or make a […]
Local business listings are the perfect tool for the local business to reach the local consumer. Local business listings show up in search results on the first page; they are available to local consumers through mobile search; and, mobile application developers use the local listing databases to make information available to the local consumer in […]
…doesn’t always means it’s a duck. Doing the right thing often isn’t enough. Presenting the public face of your business also requires “keeping up appearances.”
Are you surprised? Check out what WebProNews had to say: If you had any question about whether or not Facebook can be effective for e-commerce, you might be interested in new data the company has shared with us regarding the time period from Black Friday through Cyber Monday.
When you launch a new idea or project into the world, you’ll probably use connections to what has come before as a way to tell your story. Image by Getty Images via @daylife Caribou Coffee, for example, uses all sorts of metaphors and cues and even verbal tropes that we learned from Starbucks. These signals […]