Facebook is a Boon for eCommerce this Holiday Season

Are you surprised? Check out what WebProNews had to say:

If you had any question about whether or not Facebook can be effective for e-commerce, you might be interested in new data the company has shared with us regarding the time period from Black Friday through Cyber Monday.

Image via Wikipedia

“This holiday season, shoppers are calling the shots,” Jillian Carroll of Facebook’s Corporate Communications tells WebProNews. “Companies such as Amazon, eBay, Sears, and Levi’s are rethinking online shopping by adding social context with the Like button and other Facebook integrations. While newer sites like Etsy, Yardsellr, Bing, and Kembrel are building entirely new social shopping experiences.”

If you have an online shop, there’s a good chance you have some kind of Facebook presence and/or integration on your site, whether that’s the inclusion of like buttons, Facebook Connect, or just having a Facebook Page. Chances are even higher that you will this time next year.

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