Do You Have a Long-Term Social Media Plan?

Here is a great social media tactics article I found on Mashable. Brian Soliz gives “best practices” for integrating social media into your business marketing plan.

He makes some very valid points: Yes, you should probably be utilizing social media; but before you start jumping on all those bandwagons, it might be a good idea to make sure those are the places where your ideal customer spends some time on a regular basis.

Otherwise, you could be wasting a lot of time, speaking to an “empty room.”

Here is an excerpt-

The key to zooming in on purpose and usefulness within social channels starts with the realization that there is no one audience. Nor is there a sustainable market for branded messages, marketing campaigns, or “Tweet/Like to Win” contests. Indeed, every channel created to represent the brand must carry a purpose, mission and corresponding value. One of the most common questions I’m asked by businesses of all shapes and sizes is, “What is the right number of accounts we should have in each social network?” Or, “How many profiles is too many or too few?”

The answer is as simple as it is revealing. Create the number of channels that meaningfully extend the focus of your business. Only create channels that enhance the brand message without diluting it. And make sure you have the capacity to keep all the channels relevant.

So what are the best practices for creating an engaging social stream? Let’s take a look at the traits of some of the more successful and regarded brands in the business.

Want that list?

Get it here.

Technorati Tags: social media for business, Social Media Marketing, Social Media Marketing Plan, social media tactics

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