No more big events

Here are things that you can now avoid:

The annual review
The annual sales conference
The big product launch
The grand opening of a new branch
Drop dead one-shot negotiation events

The reasons? Well, they don’t work. They don’t work because big events leave little room for iteration, for trial and error, for earning rapport. And the biggest reason: frequent cheap communication is easier than ever, and if you use it, you’ll discover that the process creates far more gains than events ever can.

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Technorati Tags: Grand Opening, Iteration, Negotiation, New Branch, Product Launch, Sales Conference, Trial And Error

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