Small Business Marketing
Should Your Small Business Have A Web Site?
“Only If You Want Cost-Effective Advertising”
At RoosterMoon, our primary focus is on helping other small businesses and non-profit organizations to establish an Internet presence by designing and building simple and effective web sites.
These days, having a website – even a very simple one – is vital for almost any business.
Less expensive than a yellow page ad, your web site can deliver far more information. In fact, your URL (web site address) ought to be in your yellow page ad.
Having your web address on your business card and print ads serves as an invitation to find out more about your goods and services.
Having a Web Site Saves Time for Everyone
In these busy times, having an informative web site allows you to pre-sell to potential customers. Before they ever call you or come in to your place of business, they already know they are interested in doing business with you.
Be aware that local search is growing stronger all the time; many people are turning to the Internet to find, say, a local mechanic who specializes in Hondas.
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You may want to explain your services, history, your business philosophy, fee structure, or products.
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You can communicate with your customers (and those potential customers, too) with a regular newsletter or blog.
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You can display your credentials, affiliations, references, and testimonials to pre-qualify yourself as a trusted service provider.
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Your website can be a simple one-page affair with only your most basic information, a complex multi-tiered, on-going project with regularly updated reports, or it can be anything in between.
What matters most is that your web site clearly expresses the focus of your business, and is simple for your readers and customers (existing and potential customers alike) to use.
Rooster Moon Focuses on Small Business
If you hire RoosterMoon to build and host your small business web site, we will have a sit-down and talk about your business, your budget, and maybe even your personality and color choices. This is to help zero in on how your site should look and feel.
We will use that information to come up with a plan on how best to present your small business online.
To make the design process go more smoothly, you’ll want to think about what you’d like to present to the public. If you’re not sure, go to your favorite search engine and type in the kind of business you run.
You’re bound to see something you like, and probably some things you absolutely don’t want.
