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	<title>Local Business Marketing Consultant &#187; advertising</title>
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	<description>Practical Marketing Strategies for Small Business</description>
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		<item>
		<title>How to Become a Recognized Authority</title>
		<link>http://www.roostermoon.com/online-business-optimization/how-to-become-a-recognized-authority/</link>
		<comments>http://www.roostermoon.com/online-business-optimization/how-to-become-a-recognized-authority/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 18:39:36 +0000</pubDate>
		<dc:creator>Michel Fortin</dc:creator>
				<category><![CDATA[Strategies]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[armand morin]]></category>
		<category><![CDATA[author]]></category>
		<category><![CDATA[authority]]></category>
		<category><![CDATA[Blogging]]></category>
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		<category><![CDATA[Brendon Burchard]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[expert]]></category>
		<category><![CDATA[Jim Howard]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[Rick Frishman]]></category>
		<category><![CDATA[seminar]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[speaker]]></category>
		<category><![CDATA[speaking]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[video]]></category>
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		<guid isPermaLink="false">http://www.michelfortin.com/?p=14963</guid>
		<description><![CDATA[Next month (in mid-April), I’ll be speaking at Armand Morin’s Authority Event in Charlotte, North Carolina, which is part of the Brave The Wave series of specialized events. (And yes, that website was designed and the copy written by yours truly. And yes, those are my affiliate links.) Of course, Armand will be speaking mostly, [...]


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		<title>Carve Your Niche By Dominating One</title>
		<link>http://www.roostermoon.com/online-business-optimization/carve-your-niche-by-dominating-one/</link>
		<comments>http://www.roostermoon.com/online-business-optimization/carve-your-niche-by-dominating-one/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 18:03:06 +0000</pubDate>
		<dc:creator>Michel Fortin</dc:creator>
				<category><![CDATA[Strategies]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[expert]]></category>
		<category><![CDATA[generalist]]></category>
		<category><![CDATA[marketer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[niche]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[prospect]]></category>
		<category><![CDATA[prospecting]]></category>
		<category><![CDATA[psychology]]></category>
		<category><![CDATA[segmentation]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[specialist]]></category>
		<category><![CDATA[targeting]]></category>

		<guid isPermaLink="false">http://www.michelfortin.com/carve-your-niche-by-dominating-one/</guid>
		<description><![CDATA[I was recently interviewed by a print magazine about how I started my business. In it, I offered several tips and ideas on how to carve a niche in the marketplace that I personally applied. I realized some of these tips were particularly powerful. So I wanted to reprint some of my answers here for [...]


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		<title>Blame The Copywriter, Not The Copy</title>
		<link>http://www.roostermoon.com/online-business-optimization/blame-the-copywriter-not-the-copy/</link>
		<comments>http://www.roostermoon.com/online-business-optimization/blame-the-copywriter-not-the-copy/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 16:55:42 +0000</pubDate>
		<dc:creator>Michel Fortin</dc:creator>
				<category><![CDATA[Strategies]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[copy]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[Copywriters]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Culprit]]></category>
		<category><![CDATA[Culprits]]></category>
		<category><![CDATA[Excuse]]></category>
		<category><![CDATA[Ginsu]]></category>
		<category><![CDATA[Grain Of Salt]]></category>
		<category><![CDATA[Guru]]></category>
		<category><![CDATA[joe girard]]></category>
		<category><![CDATA[marketer]]></category>
		<category><![CDATA[Marketers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Naysayers]]></category>
		<category><![CDATA[Negative Feedback]]></category>
		<category><![CDATA[newbie]]></category>
		<category><![CDATA[Nothing Else Matters]]></category>
		<category><![CDATA[objection]]></category>
		<category><![CDATA[Objections]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Prospects]]></category>
		<category><![CDATA[psychology]]></category>
		<category><![CDATA[Public Forums]]></category>
		<category><![CDATA[Queen]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[speaking]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[Writing Skills]]></category>

		<guid isPermaLink="false">http://www.michelfortin.com/wordpress/?p=26</guid>
		<description><![CDATA[Lately, I’m seeing a lot of posts in public forums and blogs these days about people getting sick and tired of seeing “crappy,” “hypey,” used-car, Ginsu-like, looooong copy.
Some of them come from guru-bashing naysayers who hate marketing, which I always take with a grain of salt.
But some are intelligent, mature, and commonsensical. They are interesting [...]


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		<title>New To Copywriting? Start Here&#8230;</title>
		<link>http://www.roostermoon.com/online-business-optimization/new-to-copywriting-start-here/</link>
		<comments>http://www.roostermoon.com/online-business-optimization/new-to-copywriting-start-here/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 15:04:54 +0000</pubDate>
		<dc:creator>Michel Fortin</dc:creator>
				<category><![CDATA[Strategies]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[American Writers And Artists Institute]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Coaching]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[course]]></category>
		<category><![CDATA[Curriculum]]></category>
		<category><![CDATA[david garfinkel]]></category>
		<category><![CDATA[Gems]]></category>
		<category><![CDATA[Great Primer]]></category>
		<category><![CDATA[Guidance]]></category>
		<category><![CDATA[Ken Calhoun]]></category>
		<category><![CDATA[marketer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Program Students]]></category>
		<category><![CDATA[salesletter]]></category>
		<category><![CDATA[Six Figure]]></category>
		<category><![CDATA[student]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[Success System]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[Using Tools]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[Writing Process]]></category>

		<guid isPermaLink="false">http://www.michelfortin.com/new-to-copywriting-start-here/</guid>
		<description><![CDATA[As part of my coaching program, students can ask me unlimited questions via email. One common question I seem to get is, “I’m new to copywriting, where do I start?”
Since my coaching students also get access to any of my digital programs, they also get access to my Copy Doctor website, where I share over [...]


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		</item>
		<item>
		<title>Publicity-Producing Posts Pull People</title>
		<link>http://www.roostermoon.com/online-business-optimization/publicity-producing-posts-pull-people/</link>
		<comments>http://www.roostermoon.com/online-business-optimization/publicity-producing-posts-pull-people/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 17:50:40 +0000</pubDate>
		<dc:creator>Michel Fortin</dc:creator>
				<category><![CDATA[Strategies]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[Audiences]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[clickthrough]]></category>
		<category><![CDATA[Closer Look]]></category>
		<category><![CDATA[cms]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[directory]]></category>
		<category><![CDATA[discussion board]]></category>
		<category><![CDATA[Discussion Lists]]></category>
		<category><![CDATA[ebook]]></category>
		<category><![CDATA[Email Newsletter]]></category>
		<category><![CDATA[ezine]]></category>
		<category><![CDATA[Gauntlet]]></category>
		<category><![CDATA[Generation Tool]]></category>
		<category><![CDATA[Guest Contributions]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Loyal Readers]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[marketer]]></category>
		<category><![CDATA[Marketers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Play One]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[Privilege]]></category>
		<category><![CDATA[Quality Content]]></category>
		<category><![CDATA[rss]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[Search Engine Expert]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[Social Networking Sites]]></category>
		<category><![CDATA[Spam Filters]]></category>
		<category><![CDATA[subscriber]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[Traffic Generation]]></category>
		<category><![CDATA[Traffic Generator]]></category>
		<category><![CDATA[Wonderful Thing]]></category>

		<guid isPermaLink="false">http://www.michelfortin.com/wordpress/?p=56</guid>
		<description><![CDATA[Organic traffic is a fantastic source of visitors that’s often ignored by many marketers.
Search engines change all the time and many of them now charge for the privilege of including your website. So, people often ask me how to generate traffic, beyond the search engines and with little to no cost.
Let me be candid by [...]


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