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	<description>Practical Marketing Strategies for Small Business</description>
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		<title>How to Capture and Captivate Attention</title>
		<link>http://www.roostermoon.com/online-business-optimization/how-to-capture-and-captivate-attention/</link>
		<comments>http://www.roostermoon.com/online-business-optimization/how-to-capture-and-captivate-attention/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 19:28:16 +0000</pubDate>
		<dc:creator>Michel Fortin</dc:creator>
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		<guid isPermaLink="false">http://www.michelfortin.com/?p=14749</guid>
		<description><![CDATA[One morning, you go into your mailbox and discover there’s an envelope waiting for you from an unknown source. You bring the package into your living room, tear open the envelope, pull out what’s inside, put on your reading glasses, unfold the letter, and begin to read the contents. After completing all of these steps, [...]


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		<title>Superior Value Equals Superior Sales</title>
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		<comments>http://www.roostermoon.com/online-business-optimization/superior-value-equals-superior-sales/#comments</comments>
		<pubDate>Sun, 07 Feb 2010 16:36:24 +0000</pubDate>
		<dc:creator>Michel Fortin</dc:creator>
				<category><![CDATA[Strategies]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[benefit]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[claim]]></category>
		<category><![CDATA[Claude Hopkins]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[feature]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[name]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[quality]]></category>
		<category><![CDATA[Schlitz]]></category>
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		<category><![CDATA[service]]></category>
		<category><![CDATA[superiority]]></category>
		<category><![CDATA[tagline]]></category>
		<category><![CDATA[value]]></category>

		<guid isPermaLink="false">http://www.michelfortin.com/?p=14555</guid>
		<description><![CDATA[If your car needed repair work, would you go to a garage that offers free estimates? You likely would. Today, most garages offer them. Not only has it become a customary practice, but also everyone expects a free estimate from mechanics. However, here’s an interesting scenario. Let’s say your car broke down at the worst [...]


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		<title>The Future of The Internet is Cloudy</title>
		<link>http://www.roostermoon.com/online-business-optimization/the-future-of-the-internet-is-cloudy/</link>
		<comments>http://www.roostermoon.com/online-business-optimization/the-future-of-the-internet-is-cloudy/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 17:01:27 +0000</pubDate>
		<dc:creator>Michel Fortin</dc:creator>
				<category><![CDATA[Strategies]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[marketer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://www.michelfortin.com/?p=14321</guid>
		<description><![CDATA[One of the things I love about new year’s is reading about year-end predictions. I don’t know why. Perhaps it’s my curious nature. But I’m fascinated when I see where some people think we’re headed. There are some bloggers whose predictions fascinate me. Two have captured my attention: ReadWriteWeb and the Manhattan Marketing Maven. And [...]


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		<title>Carve Your Niche By Dominating One</title>
		<link>http://www.roostermoon.com/online-business-optimization/carve-your-niche-by-dominating-one/</link>
		<comments>http://www.roostermoon.com/online-business-optimization/carve-your-niche-by-dominating-one/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 18:03:06 +0000</pubDate>
		<dc:creator>Michel Fortin</dc:creator>
				<category><![CDATA[Strategies]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[expert]]></category>
		<category><![CDATA[generalist]]></category>
		<category><![CDATA[marketer]]></category>
		<category><![CDATA[marketing]]></category>
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		<category><![CDATA[positioning]]></category>
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		<guid isPermaLink="false">http://www.michelfortin.com/carve-your-niche-by-dominating-one/</guid>
		<description><![CDATA[I was recently interviewed by a print magazine about how I started my business. In it, I offered several tips and ideas on how to carve a niche in the marketplace that I personally applied. I realized some of these tips were particularly powerful. So I wanted to reprint some of my answers here for [...]


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		<title>Can Copy And Content Commingle?</title>
		<link>http://www.roostermoon.com/online-business-optimization/can-copy-and-content-commingle/</link>
		<comments>http://www.roostermoon.com/online-business-optimization/can-copy-and-content-commingle/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 17:44:51 +0000</pubDate>
		<dc:creator>Michel Fortin</dc:creator>
				<category><![CDATA[Strategies]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[Copywriters]]></category>
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		<category><![CDATA[Good Answer]]></category>
		<category><![CDATA[Healy]]></category>
		<category><![CDATA[Human Beings]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[keyword]]></category>
		<category><![CDATA[Met]]></category>
		<category><![CDATA[Mike Sansone]]></category>
		<category><![CDATA[newsworthiness]]></category>
		<category><![CDATA[Nuts]]></category>
		<category><![CDATA[Optimization Seo]]></category>
		<category><![CDATA[Panelist]]></category>
		<category><![CDATA[psychology]]></category>
		<category><![CDATA[quality]]></category>
		<category><![CDATA[response]]></category>
		<category><![CDATA[search engine]]></category>
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		<guid isPermaLink="false">http://www.michelfortin.com/can-copy-and-content-commingle/</guid>
		<description><![CDATA[Last year, a bunch of copywriters who also blog — like yours truly — shot the breeze on the Nuts and Blogbolts talk radio show. It was an interesting and at times spirited discussion. After some talk about content and copy (or should I say, writing content versus writing copy), the show’s host, Mike Sansone, [...]


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