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		<title>Superior Value Equals Superior Sales</title>
		<link>http://www.roostermoon.com/online-business-optimization/superior-value-equals-superior-sales/</link>
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		<pubDate>Sun, 07 Feb 2010 16:36:24 +0000</pubDate>
		<dc:creator>Michel Fortin</dc:creator>
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		<description><![CDATA[If your car needed repair work, would you go to a garage that offers free estimates? You likely would. Today, most garages offer them. Not only has it become a customary practice, but also everyone expects a free estimate from mechanics. However, here’s an interesting scenario. Let’s say your car broke down at the worst [...]


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		<title>How to Negotiate Better Copywriting Fees</title>
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		<pubDate>Thu, 26 Nov 2009 17:23:03 +0000</pubDate>
		<dc:creator>Michel Fortin</dc:creator>
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		<guid isPermaLink="false">http://www.michelfortin.com/?p=507</guid>
		<description><![CDATA[After reading some of my articles on how to find copywriting clients, one of my students, Jeff, asked me an interesting question. He’s an aspiring copywriter and wants to build his own freelance copywriting business. When he read that I wrote copy for free when I started my career as a copywriter, he told me [...]


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		<title>How to Make Salesletters Interactive</title>
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		<pubDate>Thu, 12 Nov 2009 16:45:55 +0000</pubDate>
		<dc:creator>Michel Fortin</dc:creator>
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		<description><![CDATA[In The Death of The Salesletter, I talked about hiding content so it could open up based on a user’s actions and thereby personalizing the salesletter, dynamically, on the fly.
You can hide content on the same sales page, making the page look shorter and less intimidating. And only desired content appears depending on a user’s [...]


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		<title>Write Magnetic Headlines With These 7 Tips</title>
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		<comments>http://www.roostermoon.com/online-business-optimization/write-magnetic-headlines-with-these-7-tips/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 16:21:39 +0000</pubDate>
		<dc:creator>Michel Fortin</dc:creator>
				<category><![CDATA[Strategies]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[benefit]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[copy]]></category>
		<category><![CDATA[copywriting]]></category>
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		<category><![CDATA[direct mail]]></category>
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		<description><![CDATA[I already talked a lot about headlines. There are quite a few blog posts about them here. But here are some additional tips.
There are two huge mistakes people make when they write headlines. Either they are too bland and don’t say enough (such as when they attempt to simply summarize), or they say too much [...]


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