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	<title>Local Business Marketing Consultant &#187; copywriting</title>
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	<description>Practical Marketing Strategies for Small Business</description>
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		<title>How to Become a Recognized Authority</title>
		<link>http://www.roostermoon.com/online-business-optimization/how-to-become-a-recognized-authority/</link>
		<comments>http://www.roostermoon.com/online-business-optimization/how-to-become-a-recognized-authority/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 18:39:36 +0000</pubDate>
		<dc:creator>Michel Fortin</dc:creator>
				<category><![CDATA[Strategies]]></category>
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		<category><![CDATA[armand morin]]></category>
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		<category><![CDATA[Brendon Burchard]]></category>
		<category><![CDATA[copywriting]]></category>
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		<description><![CDATA[Next month (in mid-April), I’ll be speaking at Armand Morin’s Authority Event in Charlotte, North Carolina, which is part of the Brave The Wave series of specialized events. (And yes, that website was designed and the copy written by yours truly. And yes, those are my affiliate links.) Of course, Armand will be speaking mostly, [...]


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		<title>Superior Value Equals Superior Sales</title>
		<link>http://www.roostermoon.com/online-business-optimization/superior-value-equals-superior-sales/</link>
		<comments>http://www.roostermoon.com/online-business-optimization/superior-value-equals-superior-sales/#comments</comments>
		<pubDate>Sun, 07 Feb 2010 16:36:24 +0000</pubDate>
		<dc:creator>Michel Fortin</dc:creator>
				<category><![CDATA[Strategies]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[benefit]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[claim]]></category>
		<category><![CDATA[Claude Hopkins]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[feature]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[name]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[quality]]></category>
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		<category><![CDATA[service]]></category>
		<category><![CDATA[superiority]]></category>
		<category><![CDATA[tagline]]></category>
		<category><![CDATA[value]]></category>

		<guid isPermaLink="false">http://www.michelfortin.com/?p=14555</guid>
		<description><![CDATA[If your car needed repair work, would you go to a garage that offers free estimates? You likely would. Today, most garages offer them. Not only has it become a customary practice, but also everyone expects a free estimate from mechanics. However, here’s an interesting scenario. Let’s say your car broke down at the worst [...]


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		<title>Can Copy And Content Commingle?</title>
		<link>http://www.roostermoon.com/online-business-optimization/can-copy-and-content-commingle/</link>
		<comments>http://www.roostermoon.com/online-business-optimization/can-copy-and-content-commingle/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 17:44:51 +0000</pubDate>
		<dc:creator>Michel Fortin</dc:creator>
				<category><![CDATA[Strategies]]></category>
		<category><![CDATA[Articles]]></category>
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		<category><![CDATA[content]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[Copywriters]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[Good Answer]]></category>
		<category><![CDATA[Healy]]></category>
		<category><![CDATA[Human Beings]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[keyword]]></category>
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		<category><![CDATA[Mike Sansone]]></category>
		<category><![CDATA[newsworthiness]]></category>
		<category><![CDATA[Nuts]]></category>
		<category><![CDATA[Optimization Seo]]></category>
		<category><![CDATA[Panelist]]></category>
		<category><![CDATA[psychology]]></category>
		<category><![CDATA[quality]]></category>
		<category><![CDATA[response]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Seo]]></category>
		<category><![CDATA[Talk Radio Show]]></category>
		<category><![CDATA[Writing Skills]]></category>

		<guid isPermaLink="false">http://www.michelfortin.com/can-copy-and-content-commingle/</guid>
		<description><![CDATA[Last year, a bunch of copywriters who also blog — like yours truly — shot the breeze on the Nuts and Blogbolts talk radio show. It was an interesting and at times spirited discussion. After some talk about content and copy (or should I say, writing content versus writing copy), the show’s host, Mike Sansone, [...]


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		<title>Tangibilize Your Copy To Increase Response</title>
		<link>http://www.roostermoon.com/online-business-optimization/tangibilize-your-copy-to-increase-response/</link>
		<comments>http://www.roostermoon.com/online-business-optimization/tangibilize-your-copy-to-increase-response/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 17:26:38 +0000</pubDate>
		<dc:creator>Michel Fortin</dc:creator>
				<category><![CDATA[Strategies]]></category>
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		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Job]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Net Neutrality]]></category>
		<category><![CDATA[New Technology]]></category>
		<category><![CDATA[People]]></category>
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		<category><![CDATA[Popularity]]></category>
		<category><![CDATA[proof]]></category>
		<category><![CDATA[Proposals]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[Regulators]]></category>
		<category><![CDATA[Retail Environment]]></category>
		<category><![CDATA[salesletter]]></category>
		<category><![CDATA[screenshot]]></category>
		<category><![CDATA[Scrutiny]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[speaking]]></category>
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		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://www.michelfortin.com/tangibilize-your-copy-to-increase-response/</guid>
		<description><![CDATA[I remember 10 years ago. In the wake of rumored proposals to regulate the web, in 1999 the CRTC, comparable to America’s FCC, officially declared that the Internet is not a broadcast medium. Now, that ruling was significant for many reasons. Technically, the Internet is a medium. But the government based its decision on the [...]


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		<item>
		<title>How to Negotiate Better Copywriting Fees</title>
		<link>http://www.roostermoon.com/online-business-optimization/how-to-negotiate-better-copywriting-fees/</link>
		<comments>http://www.roostermoon.com/online-business-optimization/how-to-negotiate-better-copywriting-fees/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 17:23:03 +0000</pubDate>
		<dc:creator>Michel Fortin</dc:creator>
				<category><![CDATA[Strategies]]></category>
		<category><![CDATA[Articles]]></category>
		<category><![CDATA[benefit]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[concession]]></category>
		<category><![CDATA[consultation]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[discount]]></category>
		<category><![CDATA[Free Paints]]></category>
		<category><![CDATA[freelance]]></category>
		<category><![CDATA[Freelance Copywriting]]></category>
		<category><![CDATA[Herb Cohen]]></category>
		<category><![CDATA[Larry Winget]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[offer]]></category>
		<category><![CDATA[Opportunity]]></category>
		<category><![CDATA[Personal Experience]]></category>
		<category><![CDATA[principle]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[Roger Dawson]]></category>
		<category><![CDATA[salesletter]]></category>
		<category><![CDATA[selling]]></category>
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		<category><![CDATA[success]]></category>
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		<category><![CDATA[tradeoff]]></category>
		<category><![CDATA[Valuable Service]]></category>

		<guid isPermaLink="false">http://www.michelfortin.com/?p=507</guid>
		<description><![CDATA[After reading some of my articles on how to find copywriting clients, one of my students, Jeff, asked me an interesting question. He’s an aspiring copywriter and wants to build his own freelance copywriting business. When he read that I wrote copy for free when I started my career as a copywriter, he told me [...]


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