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	<title>Local Business Marketing Consultant &#187; Hoopla</title>
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		<title>The best reason for a big event&#8230;</title>
		<link>http://www.roostermoon.com/online-business-optimization/the-best-reason-for-a-big-event/</link>
		<comments>http://www.roostermoon.com/online-business-optimization/the-best-reason-for-a-big-event/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 10:56:00 +0000</pubDate>
		<dc:creator>Seth Godin</dc:creator>
				<category><![CDATA[Strategies]]></category>
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		<category><![CDATA[Grand Openings]]></category>
		<category><![CDATA[Hoopla]]></category>
		<category><![CDATA[Human Beings]]></category>
		<category><![CDATA[Losing Sleep]]></category>
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		<description><![CDATA[is being big. Nah, HUGE. Ordinary big isn't good enough any more. Big events, grand openings, national events that just can't be missed. These work (if they're big enough). Big events, if they're truly big, change the rhythm and demand...


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