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	<title>Local Business Marketing Consultant &#187; Leverage</title>
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	<description>Practical Marketing Strategies for Small Business</description>
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		<title>Consumer debt is not your friend</title>
		<link>http://www.roostermoon.com/online-business-optimization/consumer-debt-is-not-your-friend/</link>
		<comments>http://www.roostermoon.com/online-business-optimization/consumer-debt-is-not-your-friend/#comments</comments>
		<pubDate>Wed, 05 May 2010 09:48:00 +0000</pubDate>
		<dc:creator>Seth Godin</dc:creator>
				<category><![CDATA[Strategies]]></category>
		<category><![CDATA[Acquisition]]></category>
		<category><![CDATA[American Consumers]]></category>
		<category><![CDATA[Consumer Debt]]></category>
		<category><![CDATA[Convenience]]></category>
		<category><![CDATA[Decades]]></category>
		<category><![CDATA[Fifty Years]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[happiness]]></category>
		<category><![CDATA[Honda]]></category>
		<category><![CDATA[Leverage]]></category>
		<category><![CDATA[Lexus]]></category>
		<category><![CDATA[Long Time]]></category>
		<category><![CDATA[Market Share]]></category>
		<category><![CDATA[Mass Marketers]]></category>
		<category><![CDATA[Massive Industry]]></category>
		<category><![CDATA[Mba]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[Piece Of Pie]]></category>
		<category><![CDATA[productivity]]></category>
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		<description><![CDATA[Here's a simple MBA lesson: borrow money to buy things that go up in value. Borrow money if it improves your productivity and makes you more money. Leverage multiplies the power of your business because with leverage, every dollar you...


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		<title>Helping spread the word</title>
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		<comments>http://www.roostermoon.com/online-business-optimization/helping-spread-the-word/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 19:56:00 +0000</pubDate>
		<dc:creator>Seth Godin</dc:creator>
				<category><![CDATA[Strategies]]></category>
		<category><![CDATA[Ceo]]></category>
		<category><![CDATA[Coach]]></category>
		<category><![CDATA[Desire]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Fellow Readers]]></category>
		<category><![CDATA[Five Books]]></category>
		<category><![CDATA[Group Conversations]]></category>
		<category><![CDATA[Leadership Training]]></category>
		<category><![CDATA[Leverage]]></category>
		<category><![CDATA[Linchpin]]></category>
		<category><![CDATA[Little Chance]]></category>
		<category><![CDATA[Live Session]]></category>
		<category><![CDATA[Mail]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Reinvention]]></category>
		<category><![CDATA[Six Weeks]]></category>
		<category><![CDATA[Stranger]]></category>
		<category><![CDATA[Two Ways]]></category>
		<category><![CDATA[Validation]]></category>
		<category><![CDATA[Writing A Book]]></category>

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		<description><![CDATA[Since Linchpin was published six weeks ago, I've gotten some terrific email. Most of it is about individuals who used the ideas in the book to instigate a process of self-reinvention or validation. Some of the best mail, though, has...


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		<title>Shiny objects</title>
		<link>http://www.roostermoon.com/online-business-optimization/shiny-objects/</link>
		<comments>http://www.roostermoon.com/online-business-optimization/shiny-objects/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 10:38:00 +0000</pubDate>
		<dc:creator>Seth Godin</dc:creator>
				<category><![CDATA[Strategies]]></category>
		<category><![CDATA[Fashionable]]></category>
		<category><![CDATA[Grammy]]></category>
		<category><![CDATA[Leverage]]></category>
		<category><![CDATA[Market Share]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Milestones]]></category>
		<category><![CDATA[Shiny Objects]]></category>

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		<description><![CDATA[If you're a hunter, are you wasting your gift chasing shiny but ultimately worthless objects? And if you're a farmer, are you wasting your resources by planting and nurturing a crop that's fashionable but without real value? It might be...


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		<title>Who will save us?</title>
		<link>http://www.roostermoon.com/online-business-optimization/who-will-save-us/</link>
		<comments>http://www.roostermoon.com/online-business-optimization/who-will-save-us/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 10:57:00 +0000</pubDate>
		<dc:creator>Seth Godin</dc:creator>
				<category><![CDATA[Strategies]]></category>
		<category><![CDATA[Accountants]]></category>
		<category><![CDATA[Assistant Editors]]></category>
		<category><![CDATA[Book Publishing]]></category>
		<category><![CDATA[Bookstore]]></category>
		<category><![CDATA[Box Makers]]></category>
		<category><![CDATA[Coffee]]></category>
		<category><![CDATA[Congress]]></category>
		<category><![CDATA[Fresh News]]></category>
		<category><![CDATA[Ipad]]></category>
		<category><![CDATA[Jobs]]></category>
		<category><![CDATA[Leverage]]></category>
		<category><![CDATA[Pressmen]]></category>
		<category><![CDATA[Publishing Newspapers]]></category>
		<category><![CDATA[Status Quo]]></category>

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		<description><![CDATA[Who will save book publishing? What will save the newspapers? What means 'save'? If by save you mean, "what will keep things just as they are?" then the answer is nothing will. It's over. If by save you mean, "who...


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		<title>First, organize 1,000</title>
		<link>http://www.roostermoon.com/online-business-optimization/first-organize-1000/</link>
		<comments>http://www.roostermoon.com/online-business-optimization/first-organize-1000/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 10:46:00 +0000</pubDate>
		<dc:creator>Sherri Stockman</dc:creator>
				<category><![CDATA[Strategies]]></category>
		<category><![CDATA[Attitude]]></category>
		<category><![CDATA[Bloc]]></category>
		<category><![CDATA[Breakthrough Opportunity]]></category>
		<category><![CDATA[Business Case]]></category>
		<category><![CDATA[Consistency]]></category>
		<category><![CDATA[Cruise]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Find People]]></category>
		<category><![CDATA[Interruption]]></category>
		<category><![CDATA[Kevin Kelly]]></category>
		<category><![CDATA[Landscape]]></category>
		<category><![CDATA[Leverage]]></category>
		<category><![CDATA[Life Time Value]]></category>
		<category><![CDATA[Long Term Relationships]]></category>
		<category><![CDATA[Million Dollars]]></category>
		<category><![CDATA[Musician]]></category>
		<category><![CDATA[Patience]]></category>
		<category><![CDATA[Special Interest]]></category>
		<category><![CDATA[Tribe]]></category>
		<category><![CDATA[True Fans]]></category>

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		<description><![CDATA[Kevin Kelly really changed our thinking with his post about 1,000 true fans. But what if you're not an artist or a musician? Is there a business case for this? I think the ability to find and organize 1,000 people...


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