Next month (in mid-April), I’ll be speaking at Armand Morin’s Authority Event in Charlotte, North Carolina, which is part of the Brave The Wave series of specialized events.

(And yes, that website was designed and the copy written by yours truly. And yes, those are my affiliate links.)

Of course, Armand will be speaking mostly, covering topics like branding, positioning, public speaking, and a lot more. Watch this video to see what he’ll be revealing at the event.

I’m accompanying three other guest speakers, including Brendon Burchard who will speak on how to become a highly paid expert, Jim Howard on how to become a successful author, and Rick Frishman on how to attract massive publicity.

So what will my topic be?

Not copywriting. Not web design. And not positioning. In fact, this will be the first time I will be speaking on this topic. I’ll share things I’ve never revealed before. And that’s…

… Blogging and social media.

Now, hold your horses. Before you go off telling the world I’m claiming to be a social media expert, I’m doing no such thing. I’m far from being a social media expert.

(So many claim to be “experts” when they know less than my teenager daughter!)

However, having a blog with close to 80,000 subscribers without any paid advertising, and social media sites with maxed out friend limits without any kind of autofollowing or friend-scraping software, I guess you can say that I know a thing or two.

I don’t know what the other speakers have planned (although I have a pretty good idea), but here’s what I’ll be revealing at the event. It’s one of my most requested topics, too.

First, I’ll share how I attract close to 80,000 subscribers to my blog, and how my blog makes a decent four-figure monthly passive income without any heavy lifting, and without regular, frequent, or (what most would consider) “pro” blogging.

In fact, I’ll dive deeper into my content repurposing process that drives close to 70,000 visitors to my blog each month without any external marketing. Plus, I’ll be going through my plugins and personal, hand-coded tweaks I use to accomplish this and more.

In other words, I will be pulling back the curtains and reveal the backend administration on my blog. But more important, I will explain how I use my blog for expanding my reach — such as reprinting and distributing articles, and writing and posting blog posts.

Also, I’ll share my social media strategy on how I interconnect several platforms so they all work seamlessly, in tandem, which only takes me a few minutes a day.

Social media can be a huge distraction. It’s the web’s water cooler, so it’s easy to deviate from doing more productive activities. I’ll share with you how to avoid getting distracted or pulled into the social media madness, and how to use it less but more effectively.

I’ll reveal which platforms have provided the best results, and how I build, connect with, and engage my friends, followers, and fans on these networks.

(It’s more than just sharing affiliate links or tweeting what I had for lunch.)

Now, I’m going to do something a little unorthodox.

I do plan on delivering over an hour of solid content you can walk away with and start using after the seminar. At the end of my talk, I will be inviting you to join one of my programs if you’re interested, which you can purchase at the back of the room.

Regardless if you buy anything I offer or not, I promise to deliver great, usable content.

But here’s what I mean by doing something unconventional. I say “unconventional” because I’ve never done this before, and I haven’t seen other speakers do this. In the interest of being a bit more transparent, let me share with you what I will be offering.

(I may change my mind, although if I do it will be to make this program even better.)

It’s going to be a series of in-depth webinars on blogging and social media. I envision about 4–6 webinars (or as many as it takes to deliver the content I have planned). Each webinar will last a couple of hours, delivered weekly, and will consist of three major parts.

The first part will be training. I will go into greater depth on the topic of blogging and social media, reveal a few tips and tricks, and even dissect some of my other blogs.

The second part is the best. For each and every person who joins my program at the back of the room at the event, I will spend time on the webinar series to critique their blog, blogging strategy, or social media strategy. Whichever they feel is most pressing.

Want me to go over your plugins? Your design? Your list-building process? Your copy? No problem! Everyone who joins my program will get a critique. Plus, this will be done on the webinar so that other students get to watch, learn, and even pick my brains.

Speaking of which, this leads me to the third part…

I will be offering a question-and-answer session during the webinar series. I will answer any questions, or cover anything about blogging or social media you want.

Incidentally, I will be including a few cool bonuses. I don’t want to reveal those here, not because it’s some “secret” but because I’m still figuring out what I will be throwing in.

Finally, a couple of things to keep in mind. I don’t personally offer these critique consultations to the public anymore. I only offer them to established clients. And when I do, I still charge a hefty minimum fee per critique consultation.

I will only offer this program at Brave The Wave: Authority. This is the first time I will be offering this program. Unless I speak at future events, it will likely be the only time, too.

So if you want to learn how to become famous as a recognized authority and do in less time; if you want to learn my blogging and social media strategies; and if you’re at all interested in the program I am offering at the event; then I invite you to come join us.

This seminar is a full, three-day intensive training event unlike anything Armand Morin has ever given before. I’m really excited about it, and I hope to see you there.

Admission is only $497, and you can bring a guest (i.e., it comes out to less than $250 per person). This is pretty reasonable when you consider other high-priced seminars.

(To be clear, this does not include my program, which I will offer at the end of my talk. And my presentation is not some disguised, hour-long “pitch,” either. You will walk away with a lot of great, usable information, whether you decide to join my program or not.)

Click here to get more information about the event.

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How to Become a Recognized Authority originally appeared on The Michel Fortin Blog. Please visit to subscribe to it, or Tweet This.

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