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	<title>Local Business Marketing Consultant &#187; Lot</title>
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	<description>Practical Marketing Strategies for Small Business</description>
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		<title>In search of a jealous chipmunk</title>
		<link>http://www.roostermoon.com/online-business-optimization/in-search-of-a-jealous-chipmunk/</link>
		<comments>http://www.roostermoon.com/online-business-optimization/in-search-of-a-jealous-chipmunk/#comments</comments>
		<pubDate>Sun, 18 Apr 2010 08:37:00 +0000</pubDate>
		<dc:creator>Seth Godin</dc:creator>
				<category><![CDATA[Strategies]]></category>
		<category><![CDATA[Brain]]></category>
		<category><![CDATA[Chipmunk]]></category>
		<category><![CDATA[Chipmunks]]></category>
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		<category><![CDATA[Duct Tape]]></category>
		<category><![CDATA[Emotion]]></category>
		<category><![CDATA[Fear]]></category>
		<category><![CDATA[happiness]]></category>
		<category><![CDATA[Lizard]]></category>
		<category><![CDATA[Lot]]></category>
		<category><![CDATA[Preys]]></category>
		<category><![CDATA[Shortest Path]]></category>
		<category><![CDATA[Time Marketing]]></category>
		<category><![CDATA[Vanity]]></category>
		<category><![CDATA[Waste Your Time]]></category>
		<category><![CDATA[Wild Animals]]></category>
		<category><![CDATA[Wolves]]></category>

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		<description><![CDATA[You won't find one, so don't waste your time. Chipmunks, wolves and other wild animals rarely get jealous. The number one emotion among wild animals isn't vanity or happiness: it's fear. Fear is everywhere in the animal kingdom, because fear...


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		<title>Breaking news</title>
		<link>http://www.roostermoon.com/online-business-optimization/breaking-news/</link>
		<comments>http://www.roostermoon.com/online-business-optimization/breaking-news/#comments</comments>
		<pubDate>Sat, 10 Apr 2010 09:57:00 +0000</pubDate>
		<dc:creator>Seth Godin</dc:creator>
				<category><![CDATA[Strategies]]></category>
		<category><![CDATA[Boy Who Cried Wolf]]></category>
		<category><![CDATA[Breaking News]]></category>
		<category><![CDATA[Decisions]]></category>
		<category><![CDATA[Demand Attention]]></category>
		<category><![CDATA[Lot]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Radio Show]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[Ten Seconds]]></category>
		<category><![CDATA[Tv Interview]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Urgent Announcements]]></category>
		<category><![CDATA[Urgent Emails]]></category>
		<category><![CDATA[Wake Me Up In The Morning]]></category>
		<category><![CDATA[Wolf]]></category>

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		<description><![CDATA[I don't know if you've noticed, but there seems to be a lot more breaking news than there used to be. The thing is, there's no more news, just more breaking. If news is stuff I need to know, want...


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		<title>The relentless search for &#8220;tell me what to do&#8221;</title>
		<link>http://www.roostermoon.com/online-business-optimization/the-relentless-search-for-tell-me-what-to-do/</link>
		<comments>http://www.roostermoon.com/online-business-optimization/the-relentless-search-for-tell-me-what-to-do/#comments</comments>
		<pubDate>Sat, 06 Feb 2010 10:26:00 +0000</pubDate>
		<dc:creator>Seth Godin</dc:creator>
				<category><![CDATA[Strategies]]></category>
		<category><![CDATA[Lot]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Relentless Search]]></category>

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		<description><![CDATA[If you've ever hired or managed or taught, you know the feeling. People are just begging to be told what to do. There are a lot of reasons for this, but I think the biggest one is: "If you tell...


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		<title>No, everything is not going to be okay</title>
		<link>http://www.roostermoon.com/online-business-optimization/no-everything-is-not-going-to-be-okay/</link>
		<comments>http://www.roostermoon.com/online-business-optimization/no-everything-is-not-going-to-be-okay/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 10:59:00 +0000</pubDate>
		<dc:creator>Seth Godin</dc:creator>
				<category><![CDATA[Strategies]]></category>
		<category><![CDATA[Artists]]></category>
		<category><![CDATA[Bravery]]></category>
		<category><![CDATA[Choices]]></category>
		<category><![CDATA[Critical Step]]></category>
		<category><![CDATA[Definition Changes]]></category>
		<category><![CDATA[Good Chance]]></category>
		<category><![CDATA[Launch]]></category>
		<category><![CDATA[Lot]]></category>
		<category><![CDATA[Marketers]]></category>
		<category><![CDATA[Reassurance]]></category>
		<category><![CDATA[Solace]]></category>

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		<description><![CDATA[It's natural to seek reassurance. Most of us want to believe that the choices we make will work out, that everything will be okay. Artists and those that launch the untested, the new and the emotional (and I'd put marketers...


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		<title>What every mass marketer needs to learn from Groucho Marx</title>
		<link>http://www.roostermoon.com/online-business-optimization/what-every-mass-marketer-needs-to-learn-from-groucho-marx/</link>
		<comments>http://www.roostermoon.com/online-business-optimization/what-every-mass-marketer-needs-to-learn-from-groucho-marx/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 11:00:00 +0000</pubDate>
		<dc:creator>Seth Godin</dc:creator>
				<category><![CDATA[Strategies]]></category>
		<category><![CDATA[Accounting Services]]></category>
		<category><![CDATA[Comedy]]></category>
		<category><![CDATA[Commodity]]></category>
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		<category><![CDATA[Line Furniture]]></category>
		<category><![CDATA[Losing Battle]]></category>
		<category><![CDATA[Lot]]></category>
		<category><![CDATA[Marx Brothers]]></category>
		<category><![CDATA[Mass Marketer]]></category>
		<category><![CDATA[Movies]]></category>
		<category><![CDATA[Pc Laptop]]></category>
		<category><![CDATA[Quot]]></category>
		<category><![CDATA[Tailoring Services]]></category>
		<category><![CDATA[Technology Companies]]></category>
		<category><![CDATA[Top Of The Line]]></category>
		<category><![CDATA[Tv Work]]></category>
		<category><![CDATA[Vaudeville]]></category>
		<category><![CDATA[Wal Mart]]></category>
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		<description><![CDATA[Perhaps the most plaintive complaint I hear from organizations goes something like this, "We worked really hard to get very good at xyz. We're well regarded, we're talented and now, all the market cares about is price. How can we...


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