RoosterMoon Publishing » marketing

The paralysis of unlimited opportunity

Seth Godin — Tue, 27 Apr 2010 09:32:00 +0000

There aren't just a few options open to you, there are thousands (or more). You can spend your marketing money in more ways than ever, live in more places while still working electronically, contact different people, launch different initiatives, hire...

The paralysis of unlimited opportunity is a post from: RoosterMoon Publishing

It’s no wonder they don’t trust us I just set up a friend's PC. I haven't done...
No, everything is not going to be okay It's natural to seek reassurance. Most of us want to...
Cheapest reliable alternative For most products and services, most of the time, people...

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Are Product Launches Peddling For Profits?

Michel Fortin — Fri, 09 Apr 2010 18:36:46 +0000

After participating in a recent product launch (something I very rarely do), our Platinum Group was discussing the issue and I wanted to share those insights with you. Considering the recent hysteria behind the massive Apple iPad launch, it got me thinking about how most Internet marketers conduct their product launches. Most of them work [...]

Are Product Launches Peddling For Profits? is a post from: RoosterMoon Publishing

Blame The Copywriter, Not The Copy Lately, I’m seeing a lot of posts in public forums...
Carve Your Niche By Dominating One I was recently interviewed by a print magazine about how...
Breaking This Copywriting Rule Boosts Profits The other day I was asked the following question: “Should...

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The Levy flight

Seth Godin — Thu, 08 Apr 2010 09:23:00 +0000

Clay Shirky taught me this very cool mathematical concept that shows up in nature, and now in marketing and social media. An animal that forages will hang out in a small area, looking for nuts or berries, then will realize...

The Levy flight is a post from: RoosterMoon Publishing

Surfing is the new career Three months ago I wrote about farming and hunting. It...

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How to Become a Recognized Authority

Michel Fortin — Wed, 31 Mar 2010 18:39:36 +0000

Next month (in mid-April), I’ll be speaking at Armand Morin’s Authority Event in Charlotte, North Carolina, which is part of the Brave The Wave series of specialized events. (And yes, that website was designed and the copy written by yours truly. And yes, those are my affiliate links.) Of course, Armand will be speaking mostly, [...]

How to Become a Recognized Authority is a post from: RoosterMoon Publishing

Are Product Launches Peddling For Profits? After participating in a recent product launch (something I very...
Three Tips For Finding Top-Shelf Clients A student, who is an upcoming copywriter, recently asked where...
Crowdsource Your Way to Success If you ever wondered how to outsource your work using...

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The factory in the center

Seth Godin — Tue, 09 Mar 2010 10:24:00 +0000

Old time factories had a linear layout, because there was just one steam engine driving one drive shaft. Every machine in the shop had to line up under the shaft (connected by a pulley) in order to get power. That...

The factory in the center is a post from: RoosterMoon Publishing

Losing Andrew Carnegie Carnegie apparently said, "Take away my people, but leave my...
The paralysis of unlimited opportunity There aren't just a few options open to you, there...

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How to Capture and Captivate Attention

Michel Fortin — Tue, 23 Feb 2010 19:28:16 +0000

One morning, you go into your mailbox and discover there’s an envelope waiting for you from an unknown source. You bring the package into your living room, tear open the envelope, pull out what’s inside, put on your reading glasses, unfold the letter, and begin to read the contents. After completing all of these steps, [...]

How to Capture and Captivate Attention is a post from: RoosterMoon Publishing

Write Magnetic Headlines With These 7 Tips I already talked a lot about headlines. There are quite...
Breaking This Copywriting Rule Boosts Profits The other day I was asked the following question: “Should...
The Greatest Marketing Secret of All Time I wrote this article way back in 1998. It seems...

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Two Shining Stars in an Age of Darkness

Michel Fortin — Thu, 18 Feb 2010 17:40:21 +0000

One of my favorite shows on TV of late is Shark Tank. The show centers on aspiring, brave, and sometimes downright idiotic inventors and entrepreneurs who pitch their ideas in front of a group of merciless, seemingly heartless multimillionaires, begging for investment capital. Some of the advice that come from these “sharks” are pretty obvious [...]

Two Shining Stars in an Age of Darkness is a post from: RoosterMoon Publishing

The Greatest Marketing Secret of All Time I wrote this article way back in 1998. It seems...
Three Tips For Finding Top-Shelf Clients A student, who is an upcoming copywriter, recently asked where...
The Facebook Fake Friend Fallout The other day, I removed a friend from my personal...

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Superior Value Equals Superior Sales

Michel Fortin — Sun, 07 Feb 2010 16:36:24 +0000

If your car needed repair work, would you go to a garage that offers free estimates? You likely would. Today, most garages offer them. Not only has it become a customary practice, but also everyone expects a free estimate from mechanics. However, here’s an interesting scenario. Let’s say your car broke down at the worst [...]

Superior Value Equals Superior Sales is a post from: RoosterMoon Publishing

How to Negotiate Better Copywriting Fees After reading some of my articles on how to find...
Carve Your Niche By Dominating One I was recently interviewed by a print magazine about how...
Tangibilize Your Copy To Increase Response I remember 10 years ago. In the wake of rumored...

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Shiny objects

Seth Godin — Fri, 05 Feb 2010 10:38:00 +0000

If you're a hunter, are you wasting your gift chasing shiny but ultimately worthless objects? And if you're a farmer, are you wasting your resources by planting and nurturing a crop that's fashionable but without real value? It might be...

Shiny objects is a post from: RoosterMoon Publishing

Consumer debt is not your friend Here's a simple MBA lesson: borrow money to buy things...

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On Not Playing The Blame Game

Michel Fortin — Fri, 22 Jan 2010 21:28:13 +0000

Is the Internet marketing industry imploding? I think it is. But if not, it sure seems like it. In fact, it seems to be a sign of the times. For example, we see it with the FTC cracking down on misleading advertisers, Visa and MasterCard closing down merchant accounts for forced continuity billings, and Google [...]

On Not Playing The Blame Game is a post from: RoosterMoon Publishing

Blame The Copywriter, Not The Copy Lately, I’m seeing a lot of posts in public forums...
Are Product Launches Peddling For Profits? After participating in a recent product launch (something I very...
Two Shining Stars in an Age of Darkness One of my favorite shows on TV of late is...

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