Marketing Strategies for Small Business
We’re traveling around, finding interesting people and asking them to riff for a minute or two about what makes someone indispensable. Kicking off the weekly series is Gary Vee. Click the picture to view it. We’ll do four for February and see how it goes.
Linchpin: GaryVee from Seth Godin on Vimeo.
As Tania says in her video above, videos can be fantastic to get the attention of the search engines (Google, Yahoo, etc). Part of the magic is that Google, the largest search engine, owns YouTube, the largest video sharing site.
Google seems to be trying to catalog every written word on the planet, and, being Google, I wouldn’t be surprised if they accomplish this someday.
Anyway, they have loads of information and data in their files, but only a minute portion is listed in their search results.
However, if you create a properly optimized YouTube Channel, and then upload even a single video (also properly optimized, of course), “magically” your search engine results are increased, sometimes even exponentially.
If you did a decent video every day (as Tania suggests), I imagine your value at Google would absolutely skyrocket. But I believe even one good video per week would be huge for targeted traffic to your web site.