As a consumer, you are blasted with the same request over and over: “Follow Us on Twitter, Like Us on Facebook.” Why should I? What’s in it for me? These are questions some businesses cannot genuinely answer.
Taking advantage of the hip SXSW crowds that converge on Austin this time of year, American Express has teamed up with Foursquare, a location-based social network for mobile devices, and 60 local businesses.
There’s a lot of fuss surrounding social media these days. If you still haven’t jumped on the bandwagon and aren’t sure why so many people are making such a big deal about it, here are 14 benefits of social media for your business and you from Success magazine.